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Tom Novak

Tom Novak Tom P. Novak’s real name is Albert O. Steffey Professor of Marketing and Co-Director of the Sloan Center for Internet Retailing at the University of California, Riverside, where he joined the faculty in July 2006.

Novak's research since 1993 has focused exclusively on Internet and Web based commerce.

His research areas include Internet marketing strategy (business models, new paradigms for electronic commerce), measuring the online consumer experience (flow, consumer control, and the design of compelling online environments), online advertising (Web advertising metrics and modeling online advertising exposure), and electronic commerce policy (the "digital divide", privacy, and trust).

General appearance:

- brown - dark hair.

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Tom Novak Videos
Creek Files: Tom Novak Jumps Over A Dancing Nick Grover

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Category: Business people  - (Archive Business people)

Date Added: 30 May '08


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