Raymond Albert Kroc was born on October 5, 1902 in Oak Park, Illinois. He is a famous American entrepreneur being the expander of McDonalds International Corporation.
Biography and Career :
Raymond was born in Oak Park to Czech origin-parents Luis and Rose Kroc. While still a kid Rose, his mother used to call him Ray "Danny Dreamer" because of his daily aspirations and plans. Being a teacher, she also gave him some piano lessons.
Before attending highschool, Ray got a job with his uncle, Earl Edmund Sweet in a soda fountain. He didn't like school very much and after a year of high-school he left it for renting a building with some of his friends. They tried to sell sheet music and small instruments, but unfortunately the business had failed a few months later. During Worl
d War I, Kroc lied about his age and became an ambulance driver for the Red Cross. He returned to Chicago after the war and held various jobs, including working as a jazz pianist and as a real-estate salesman. In the summer of 1919, Ray played in a band at Paw-Paw Lake, Michigan, where he met his future wife, Ethel Flemming.
In the early 1940s, Kroc became the exclusive distributor of a multimixer that could mix five milk shakes simultaneously. Two of his best customers were the McDonald brothers, Richard and Maurice (Mac), who bought eight of the mixers for their fast-food restaurants. The McDonalds had started with a group of hot-dog carts and now had a chain of restaurants - for which Richard McDonald designed the "golden arches" logo and the "number-of-hamburgers-sold" sign.
After offering the brothers a contract of some procents of the profits if his business plan was successful, Ray Kroc set up a McDonald's in Des Plaines, Illinois. With this move, Kroc started a fast-food revolution still followed in today's restaurant business models. He wanted the food to be delivered fast, but at the same time to be of the highest quality. French fries were made in-house, quality beef was used and milkshake mixture ratios were perfected. His franchise managers would attend the famed Hamburger University in Illinois and would receive a BA in Hamburgerology with a Minor in French Fries.
By 1967 McDonalds had expanded its operations to countries outside the U.S.A. This unyielding expansion led the Corporation to open 23,000 McDonald's restaurants in 110 countries in 1994, producing $3.4 billions in annual revenues.
Raymond Kroc died of a heart attack on January 14, 1984, in San Diego, California. He is remembered as a pioneer in the fast-food industry and was named as one of Time magazine's "Builders and Titans" of the twentieth century.
- "Not all that are wandering are lost; just missing at the moment."
- "The first dollar is the most you will get if you don't love what you are doing."
- "Take calculated risks. Act boldly and thoughtfully. Be an agile company."
- "It takes a certain type of mind to see beauty in a hamburger"
- "Look after the customers and the business will take care of itself."
- "If you're not a risk taker, you should get the hell out of business."
- "The quality of a leader is reflected in the standards they set for themselves."
- "You're only as good as the people you hire."
- "If you work just for money, you'll never make it, but if you love what you're doing and you always put the customer first, success will be yours."
- Secretly funneled $250,000 to Richard M. Nixon's re-election campaign fund in 1972.
- In 1977 he published a book named : Grinding It Out: The Making of McDonald's.
- He had a brother named Robert and a sister Lorraine.
- He was married 3 times to Ethel Fleming (m. 1922, div. 1961), Jane Dobbins Green (div. 1969), Joan B. Kroc (m. 8-Mar-1969, d. 12-Oct-2003).
- McDonald's opens a new restaurant every three hours.
- McDonald's has twice the market share of its closest U.S. competitor, Burger King, representing over 60% of total.